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Managing Your Customers!
It is often said that an organizations customers are its most important and valuable asset… If this is true then organizations need to know how much a customer is worth, and perhaps more importantly, how much it costs to retain them as a customer.
But, do organizations know all of this ? I believe the answer is no which in some ways explains why we often get treated in an “under valued” manner by organizations whom we may have spent a lot of money with over the years.
The IPT philosophy is simple… We want to help organizations identify and understand who their customers are. Then, we wish to help them communicate to these important assets - at the right time, and also with the right offer and/or message.
And if this identification, understanding and communication is right then we believe that retention will happen naturally.
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